Conversion Rate Calculator
Enter your total visitors and number of conversions to instantly calculate your conversion rate percentage.
Free Conversion Rate Calculator
The SmarterSources Conversion Rate Calculator helps marketers, business owners, and website managers quickly measure the effectiveness of their pages, campaigns, and funnels. Simply enter your total visitors and number of conversions to see your rate.
How to Calculate Conversion Rate
Conversion Rate = (Conversions / Total Visitors) × 100. A "conversion" can be any desired action: a purchase, sign-up, download, form submission, or click. The total visitors is the number of unique visitors or sessions during the period.
Average Conversion Rates by Industry
Ecommerce: 1-3% average. SaaS: 3-8% for free trials. Landing pages: 5-15%. Email opt-ins: 1-5%. B2B lead generation: 2-5%. Top-performing pages can achieve significantly higher rates through A/B testing and optimization.
Frequently Asked Questions
How do you calculate conversion rate?
Divide the number of conversions by total visitors, then multiply by 100. For example, 50 conversions from 1,000 visitors = 5% conversion rate.
What is a good conversion rate?
It depends on your industry and what counts as a conversion. Ecommerce sites average 1-3%, while optimized landing pages can achieve 10%+.
Is my data safe?
Yes. This calculator runs entirely in your browser. No data is sent to any server and nothing is stored.