Markup vs Margin Calculator
Enter your cost and either a markup or margin percentage to see the conversion, selling price, and profit.
| Markup | Margin |
|---|---|
| 15% | 13.0% |
| 20% | 16.7% |
| 25% | 20.0% |
| 30% | 23.1% |
| 33.3% | 25.0% |
| 40% | 28.6% |
| 50% | 33.3% |
| 75% | 42.9% |
| 100% | 50.0% |
Markup vs Margin — What's the Difference?
Markup and margin are both ways to express the profit on a product, but they use different bases. Markup is the profit expressed as a percentage of cost. Margin is the profit expressed as a percentage of the selling price (revenue). They are always different numbers for the same product, and confusing the two is a common pricing mistake.
Formulas
Markup to Margin: Margin = Markup / (1 + Markup)
Margin to Markup: Markup = Margin / (1 - Margin)
Selling Price: Cost × (1 + Markup) = Cost / (1 - Margin)
Frequently Asked Questions
How do you convert markup to margin?
Divide the markup percentage by (1 + markup percentage). A 50% markup = 0.50 / 1.50 = 33.3% margin.
How do you convert margin to markup?
Divide the margin percentage by (1 - margin percentage). A 40% margin = 0.40 / 0.60 = 66.7% markup.
Is my data safe?
Yes. This calculator runs entirely in your browser. No data is sent to any server and nothing is stored.