Pricing Calculator
Set profitable prices with overhead, fees, and target margin built in so your unit economics reflect real-world costs.
Pricing Calculator for Small Business
Pricing without overhead and fee adjustments can understate your required selling price. This calculator helps you include full unit economics before setting price.
How Suggested Price Is Calculated
Suggested target price is derived from effective cost per unit and your target margin after payment fees are considered. This avoids margin compression from transaction costs.
Break-Even Price vs Target Margin Price
Break-even price covers costs only. Target margin price adds a profit buffer so each sale contributes toward growth, reinvestment, and owner pay.
Using Competitor Pricing as a Benchmark
Competitor price can be useful context, but your own costs and positioning should drive final price decisions. A competitor delta helps frame the decision quickly.
Frequently Asked Questions
How do I calculate target margin price?
Use effective cost per unit divided by (1 - fee rate - margin rate).
What is break-even price?
It is the minimum price where profit per unit equals zero after costs and fees.
Should I include overhead?
Yes. Overhead is essential to avoid underpricing and hidden losses.
Why include payment fees?
Percentage fees reduce net revenue and can materially reduce margin if ignored.